Our Founder

The Unforgettable Journey of THE BOHO STORYY

Transitioning from a management student to accumulating two decades of invaluable experience within esteemed media institutions, collaborating with top executives and renowned brands across various industries, has been an extraordinary journey for our founder. Now, finding herself on the entrepreneurial frontier, the allure of fine perfumes has captivated her for as far back as memory serves. Each unique scent possesses the power of a secret language, weaving tales of distant lands and unspoken emotions.

Not only can she distinguish the finest fragrances, but she also possesses a peculiar knack for intuiting the essence of those who wear them—their tastes, personalities, and inclinations. It's a curious yet utterly enthralling art, akin to peering into someone's soul simply by discerning their choice of scent.

Dream of A Historic Encounter

Then, one summer, a dream finally materialised! She had the incredible opportunity to visit a historic Perfume Distillery and Museum in France, a destination that had long been on her bucket list. This establishment was once the esteemed purveyor to the court of King Louis XV of France in the 17th century. Stepping into this storied place was nothing short of mesmerising, as she was enveloped by the abundance of historic scents and modern formulations. However, the true inspiration for THE BOHO STORYY brand emerged from an unexpected source.

Where The Boho Storyy Found Its Soul

It all began with her journey to Great Himalayan Ranges. The sheer magnificence of these ranges stirred something deep within her. Its awe-inspiring beauty prompted a journey of self-reflection. As she gazed upon the vast landscapes, she couldn't help but ponder her own identity and aspirations. Himalayas seemed to whisper , urging her to embrace her individuality and craft her own narrative, much like the free-spirited essence of the bohemian lifestyle. Amidst the boundless expanse, a single phrase echoed in her mind: "THE BOHO STORYY".

Drawn from Nature’s Core

Imagine a brand where each product is not merely a fragrance but a symphony of nature's finest Elements, meticulously crafted to resonate with the essence of the Earth itself. From the serene flow of Water to the crisp purity of Air, the fiery passion of Rising Sun, and the boundless expanse of the Mighty Sky, every creation from THE BOHO STORYY is a testament to the awe-inspiring beauty of the natural world.

IFRA Certified Fragrance

At Boholife, we prioritize the health and safety of our customers above all else. That's why we're proud to be certified by the International Fragrance Association (IFRA), the globally recognized authority on fragrance safety and sustainability.

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